Good People Digital Outsourcing

Here at the Department of Web, we teamed up with Good People Digital, a digital agency from the United States, for a long-term partnership. Our job? To turn their designs into real, working websites. Over several years, we've worked on almost 50 websites, picking the best tech for each project and making sure everything worked perfectly. This case study shares the story of our collaboration, the challenges we faced, and how we created a winning formula for success.

Objectives

In our partnership with Good People Digital, we faced a clear but multifaceted mission. We were entrusted with the responsibility of bringing to life a variety of websites, each uniquely designed for different individuals and brands. This wasn't just a simple matter of coding; it was about transforming creative designs into vibrant, fully functional websites that truly encapsulated the essence of each brand.

Our role extended beyond just the nuts and bolts of development. We were also the technology strategists in this equation. It was our task to consider each project individually, to think critically about its specific needs and objectives, and to select the most effective and suitable technology for its realization. And because we are committed to delivering only the highest quality, we didn't consider our job done at the end of development. We implemented thorough testing protocols to ensure that every piece of software we produced met the top-tier standards we hold ourselves to. This commitment to excellence is at the core of what we do at the Department of Web.

Solution

Our partnership with Good People Digital was an adventure that spanned several years. During this period, we didn't just build websites; we built trust and efficient processes that allowed us to develop close to 50 unique websites. Each of these represented a different brand or individual, each with its unique objectives, challenges, and requirements.

To enable seamless collaboration and efficient results, we painstakingly crafted a series of internal processes. These processes covered every aspect of the development journey from the initial concept to final delivery, review, and quality assurance. Our aim was to ensure that our work integrated smoothly with the team at Good People Digital, and the result was a series of high-quality websites. We did this all as a white-label software house. This approach allowed Good People Digital to focus on its strengths, delivering exceptional results to its clients without the stress of managing an in-house development team.

Technology

In terms of technology, we chose WordPress as our primary platform for a majority of the websites. WordPress is renowned for its extensibility and user-friendly interface, which is a great choice for both website administrators and developers. According to W3Techs, as of 2023, WordPress powers nearly 42% of all websites on the internet¹, making it the most popular content management system (CMS) available.

With each website, we started from scratch, creating a unique, custom theme based on the provided designs. This approach ensured that every website was not only of the highest quality but also unique in its presentation and functionality. To speed up the development, we came up with our own starter theme and a couple of patterns we could reuse from project to project.

For the more dynamic parts of the websites, we employed ESNext JavaScript, a testament to our commitment to using cutting-edge technology where it made the most sense. Additionally, to maintain a uniform, high-quality codebase, we adhered to coding standards and implemented automated tests and deployments. This automated approach reduced manual errors, improved efficiency, and ensured that we consistently delivered optimal results.

Challenges

Managing multiple projects simultaneously, each with its ever-changing requirements, proved to be a complex task. The communication flow from us to Good People Digital and then to the end client added another layer of complexity. However, we embraced these challenges, actively engaging with Good People Digital to refine our workflow and improve project timelines. Through open dialogue and collaborative problem-solving, we managed to find solutions that worked best for everyone. Results

The results of our partnership were akin to a magic black box. Good People Digital would input design and requirements at one end, and out from the other end would emerge a perfectly developed application. This efficient and reliable output process became a testament to our seamless collaboration and commitment to excellence. Conclusion

In conclusion, at the Department of Web, we strive for quality in all that we do. We relish the opportunity to work with agencies that share our passion for top-notch code and meticulous implementation. Our partnership with Good People Digital perfectly exemplifies how we consistently deliver exceptional results, proving that we are not just developers, but reliable partners in success.

1. W3Techs. (2023). Usage Statistics and Market Share of Content Management Systems for Websites.